- Special customer engagement initiative as ICC World Twenty20 2012 ‘Official partner’
New Delhi, September 13, 2012: Reiterating its commitment towards cricket, Hyundai Motor India Limited (HMIL), the country’s second largest car manufacturer and the largest passenger car exporter, today showcased the ‘First Ball’ for ICC World Twenty20, 2012. Hyundai holds the exclusive rights to showcase the set of Cricket Balls which will be used in the first match of the ICC World Twenty20 on September 18, 2012 in Sri Lanka.
Representatives from Hyundai will hand over the set of cricket balls to the match umpire, an hour prior to the opening match between Sri Lanka and Zimbabwe. The umpires will choose and decide which cricket ball will be used in the match.
This ‘First Ball’ showcase was conceptualized keeping the objective of bringing together the cricket fans and provides them with an opportunity to indulge in celebration of the moments of the ICC World Twenty20 Sri Lanka 2012.
Mr. B S Seo, MD & CEO, HMIL, said, “The ICC World Twenty20, 2012 is a great opportunity for us to combine a nation’s passion with Hyundai’s commitment to the sport. We are delighted to be associated with ICC as official partner till 2015. With the showcase of the ‘First Ball’ for ICC World Twenty20, we aim to reach out to our customers and provide them with an unmatched experience and at the same time build up the momentum for this landmark cricketing event.”
For Hyundai customers, the first cricket ball was showcased in 6 cities - New Delhi, Mumbai, Chennai, Hyderabad, Ahmedabad and Lucknow. The cricket balls were displayed in specially branded Eon. To add to the excitement among the cricket fans, special activities were organized at the dealership locations, which included games and quizzes on cricket trivia, contests on juggling balls, and a special graffiti wall where fans were able to pen their thoughts and cheer for their favourite teams and players. The preview was organised at select Hyundai dealerships from September 6- 9, 2012.
As a part of the ICC World Twenty20, 2012 activities, Hyundai had earlier in the month of July 2012 kicked off the campaign by introducing the ‘Trophy Tour’ which was held in New Delhi, Mumbai and Chennai and was well received by the cricket fans.